Qarva Georgian Restaurant

Qarva is a Georgian restaurant in London whose brand evolution was shaped by Nexterius across multiple stages — from the original Iberia identity, through its redesign, and ultimately into a full rebrand as Qarva. The main goal of the transformation was to create a more distinctive identity that could express Georgian cultural roots, the character of a contemporary restaurant, and a stronger international positioning. The rebrand included the development of a complete visual system:

Naming, logo, color palette, typography, ornamental and pattern language, website visuals, branded vehicles, packaging, uniforms, menus, and other brand touchpoints.“Qarva,” associated with amber in Georgian, became the central cultural and emotional idea of the new identity, helping connect heritage, hospitality, and a more modern visual expression. The result is a layered and cohesive brand system that extends the restaurant’s identity from physical space to digital presence.