Urban Coffee

Urban Coffee’s visual identity was created to express an elegant, distinctive, and memorable brand character across both the logo and packaging design. Rather than relying on initials or an abstract symbol, the identity was built around a character-based mark — a well-dressed man holding an umbrella — giving the brand a refined, urban, and recognizable presence.

This visual direction was carried into the packaging, where the goal was to preserve the same sense of clarity, style, and distinction within the product itself. Through a dark color palette, minimal composition, and clear brand elements, the final result creates a calm, modern, and premium brand presence.